Steve Jobs’ email to Apple employees about iPhone 4 reception issues
Here’s the full text of the document as reported: 1. Keep all of the positioning statements in the BN handy – your tone when delivering this information is important. 2. Do not perform warranty service. Use the positioning above for any customer questions or concerns.
3. Don’t forget YOU STILL NEED to probe and troubleshoot. If a customer calls about their reception while the phone is sitting on a table (not being held) it is not the metal band.
4. ONLY escalate if the issue exists when the phone is not held AND you cannot resolve it.
5. We ARE NOT appeasing customers with free bumpers – DON’T promise a free bumper to customers.
